Karl Barnhart har en interesant artikkel om vesentlige poeng ved mobil markedsføring
"Bedrifter ser generelt på mobilen som en av to:
- en plattform for nye markeds og reklame aktiviteter og initativ
- en ny kanal for å forsterke merkevarebyggingen"
Google, Microsoft and CNN are defining the best practices in taking a brand into the mobile space through clarity, simplicity and plain language. In short, they have adapted their offerings and brands appropriately for mobile: Instead of coining a new term for mobility, changing the corporate brand or tacking on a prefix or suffix, they work hard to ensure that their mobile offerings are clear and consistent with their overall brand, but "skinnied down" to improve usability.
Les hele artikkelen her
"Bedrifter ser generelt på mobilen som en av to:
- en plattform for nye markeds og reklame aktiviteter og initativ
- en ny kanal for å forsterke merkevarebyggingen"
Google, Microsoft and CNN are defining the best practices in taking a brand into the mobile space through clarity, simplicity and plain language. In short, they have adapted their offerings and brands appropriately for mobile: Instead of coining a new term for mobility, changing the corporate brand or tacking on a prefix or suffix, they work hard to ensure that their mobile offerings are clear and consistent with their overall brand, but "skinnied down" to improve usability.
Les hele artikkelen her
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